FB Mastery

So, you've decided to add more people to help you manage your Business Page? Great, now you don't have to slug it out on your own and it's always nice to have a team but before you start assigning roles, here's what you need to know.

Creating your own saved audience is the first thing you should do BEFORE running any ad campaign. A saved audience enables you to target specific audiences based on their demographics, interests and more.

As Page Admins you can assign other people to help you manage your Business Page so that you can spend time on building your own business. Besides, administrating a Business Page can actually take us a large chunk of your time, so it makes sense to delegate the duties to a team of people. [Updated 2 March 2021]

It seems like almost everyone is on Facebook these days and the sobering reality is this - you are being tracked by Facebook and even off-Facebook. Facebook IS watching you - whether you like it or not. But they've just releases a new feature that lets you keep tabs of what Facebook is tracking on you.

If you are running ads or have multiple users accessing your Business Page, it is highly recommended you turn on two-factor authentication for your users to access Business Manager when they are trying to access it from a new computer or mobile phone.

So, what does the "meatballs" ••• menu in your Facebook newsfeed do? The answer is: it depends on whether it's a personal profile, a business Page or a Group.

Are you using video as part of your marketing arsenal? Do you know that with 3 simple tips, you can increase your engagement and effectiveness? Facebook has just published the best way you can maximise your impact and reach your goals. Let's dive right in.

The updated Facebook algorithm favors community and conversation-building over passive consumption. This forces many brands to make a fundamental shift in how they craft campaigns and content, so that their brand will show up in user feeds. One way to connect with your audience on Facebook in 2019 without increasing ad budget is to create and participate regularly in Facebook Groups. Facebook Groups offer your fans a place to rally around your

It's hard to believe but hashtags on Facebook has been around since 2013 and got an update in 2016 but no one seems to know how to use hashtags properly on Facebook. What if we told you you could use hashtags to improve organic reach?

Are you tired of constantly receiving notifications from Facebook on your mobile app and dismissing them? Or perhaps you just ignore all of them only to find that you missed out on someone's birthday or an event you were looking forward to? Fret not, here's how you can tweak the notification settings to suit you best.