5 tips for making your FB Page work effectively for your business

There is no denying that Facebook is the biggest social media platform in the world today. With over 2 billion users, it’s definitely a platform that every business should be actively involved. User habits have changed dramatically on the Internet over the years and Facebook is where most people spend the most time. It has come to a point that you own website is almost not as important as your Facebook Business Page in some situations. FB is often where consumers first check out businesses through their friend’s shares, reviews or posts, so you want to make a good impression.

Here’s our top 5 Facebook Business Page tips:

1) Create an official Facebook Business Page, NOT a personal profile

While this may seem obvious, there are still many who have created a personal profile for their brands or businesses. Some were probably created a few years ago before FB rolled out Business Pages, while some probably didn’t know the difference. Personal profiles don’t have access to a lot of marketing tools and analytics and users need to be added as friends before they can engage with the brand, and the last thing you want to do is make it difficult for users to connect with you.

If you haven’t already done so, please visit: https://www.facebook.com/pages/create and follow the instructions from Facebook.

2) First impression counts, so make sure your Business Page is properly set up

When users come to your Business Page, they expect to find information at their fingertips. Imagine not being able to see your address or business hours or even telephone number at your Page. You’ve just lost a potential customer! Don’t worry, when you set up your Business Page, Facebook will walk you through the steps, so don’t skip any and be as specific and detailed as you can while setting it up.

You should also ensure all the images for your Page is high resolution and sharp. The recommended Profile Photo size is 180 x 180 pixels but if you can go higher, go ahead, just make sure it’s a square photo to begin with. For Cover Photo, the recommended size for Desktop is 828 x 315 pixels, while for Mobile phones, it’s 828 x 465 pixels.

3) Engage with your users, Likes are secondary

When you first start off your Business Page, your Page Likes will trickle in slowly and it’s easy to focus on getting more Likes instead of focusing on Page Engagement. But in the long run, to have a successful and effective Business Page, Engagement with your audience is more important.

How you achieve this depends on many factors but you need to start with a long term strategy. It is a good idea to have a Calendar of Topics that you can focus on for the year as a guide. Then decide on how often you want to post to your page, or what kind of ‘persona’ does you Page want to portray. Think of events or games that will generate excitement among your fans. Ultimately, you want them to start ‘sharing’ on your wall to achieve traction.

4) Utilise the Call-To-Action (CTA) button

You can have a CTA button that links to your telephone number or your booking website or just a plain URL to your website. It all depends on what you want to achieve and your strategy at that moment in time. The important thing is to utilise the CTA as it’s proven to be quite effective with FB users. You can even track how many users click on your button, to get an idea of what attracts your user.

5) Analyse and track your growth

Once you start populating your Page and the numbers start to go up (be patient, it takes time!), you can then start to analyse your Insights and see which Posts generate the most Engagement or Shares and you may need to re-strategize on your direction and plan accordingly. You can also see which are the optimum times to post and which demographic relate to you most.
You should also delegate various Page positions such as Admin, Editor, Writer to your team as maintaining a FB Business Page can be a daunting task for one person only.

Finally, Facebook is an ever evolving platform and you must be ready to change with it. Be prepared as what works now, may not work in a year’s time or even less, so we have to constantly learn and adapt. If you find the task too daunting or need help, perhaps you should consider enrolling in some courses that will help jump-start you on the right path.
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