FB Mastery

If you're in real estate, you should really spend some time exploring Facebook Groups, one of the social network's oldest yet underutilised feature that can help your business connect with your audience. Groups work quite differently from Pages as most people who join a group have very similar interests, demographics and sometimes even geographical area.

If you have been advertising on Facebook for a while for your real estate business, you would have come to realisation that Boosted Posts are not very effective in bringing you the leads you want.

We know that as a real estate agent you work on a very slim budget as you have so many other commitments like networking, generating referrals through advertising as well as moving about meeting your prospects on a daily basis. You're busy all the time, but have you considered Facebook ads to generate you leads?

The real estate business has moved online, whether you are ready or not. It is no longer just about selling houses and properties. It's about building trust with your clients and making them feel that you are the person that can help them find the perfect property for their needs.

Facebook can be a bit confusing because there is your personal profile and then there is your company page and sometimes it is easy to get confused- and to confuse your customers in the process too.

Here's a scenario that happens often enough... you've just started on your Real Estate business and you're all gung-ho and ready to go. Like most people, you want to spread the word to as many people as you can, so you post regularly on your Facebook page, groups and your friend's walls and anywhere that allows you to share a post. You expect the enquiry and sales to come rolling in but the reality is you probably aren't seeing any returns that a

It seems like every property agent in town is advertising on Facebook in their own way and it can get pretty crowded and overwhelming. We have 6 sure-fire tips for you to stand out from your competition!

You’ve probably heard it many times that ‘content is king’ and this still holds true, but what exactly is “content”? Your page content IS NOT your marketing message and that is the mistake most Page admins make; almost every post is a sales pitch. What happens is your users tune out once they see a ‘salesy’ post and you lose the engagement that Facebook’s algorithm keeps in high regard.

If you are managing a business Facebook Page, you definitely know that the fastest way to get ‘Likes’ is by buying Page Like ads. That by far is the fastest way to grow your page and gather your fans when you are starting out. But if you are a small business owner, you know that you cannot be spending money indefinitely just for ‘Likes’.

On Facebook, it might not always be clear what happens once you do decide to click "Report." This guide will give the people who use Facebook more insight into their reporting process.