Tips

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Target the right target audience for your Facebook ad

Target the right target audience for your Facebook ad

For those just starting out advertising on Facebook, they often neglect the most important aspect of digital marketing; your target audience. The ad creative itself takes a secondary role to your targeted audience. This makes perfect sense as there's no point showing your ad to the 'wrong' people and hoping for the best! So, how does one go about getting the 'correct' audience?
FB Hack! Invite those who Like your  Posts to Like your Page.

FB Hack! Invite those who Like your Posts to Like your Page.

Did you know that there is a 'hidden' option that enables you to invite people who have engaged with your content on Facebook to Like your Page? This tool is a MUST for small brands and businesses that want to get the most exposure they can get.
How to 'Spy' on another FB Page

How to 'Spy' on another FB Page

Ever wondered what your competitors are doing for their Facebook marketing campaign? Or perhaps you want to see what the top brands so that you can gleam some tips on your own? Good news for you, you can actually 'spy' on other Facebook Pages and it's all legal and above board, so you don't have to worry about getting into trouble. Ready to start spying?
How to Turn Off Video Autoplay on Mobile Devices

How to Turn Off Video Autoplay on Mobile Devices

You can disable Autoplay Facebook videos complete to save your data while checking Facebook on Android or iPhone. In addition to this data loss, these videos will be annoying for them where the device suddenly starts playing the video with sound while scrolling down through the page. For such users, Facebook has given an option to disable Video Autoplay either completely or muted videos.
How To Enable Badges to Recognise Notable Members

How To Enable Badges to Recognise Notable Members

Recognizing group members who are valuable contributors is important, and badges are one way to do that. When you activate this feature (available for groups with 50+ members), badges appear next to the members’ names when they post in your group, highlighting the contributions they’ve made.
From Followers into Customers!

From Followers into Customers!

Social media is without a doubt an essential component of a successful digital marketing strategy. It’s one of the best mediums to boost your brand’s awareness and reputation online — where first impressions are made.
What Is The Purpose of a Content Calendar?

What Is The Purpose of a Content Calendar?

The purpose of having a content calendar is to make sure your content team stays organized and on top of your publishing schedule. Some specific benefits include:
How Do You Create Your Social Media Calendar?

How Do You Create Your Social Media Calendar?

The rise of social media has opened channels for deeper conversations between businesses and customers, and this has meant that businesses need to not only create authentic content for those platforms
Dealing with a Bad Review

Dealing with a Bad Review

Many brands tend not to reply to any review, regardless of its sentiment, and they're missing out. Every review is an opportunity to learn about how you conduct your business, who your audience is, and offers the chance to build long-term relationships with customers, whether their comments were full of praise or not so kind.
Protect your Facebook account

Protect your Facebook account

With over 2 billion users, Facebook is the leading social media network in the world. Of course, some people created the accounts just to play the games on Facebook, but that doesn’t change the fact that a lot of users also use their Facebook account to access other websites or applications.
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