FB Mastery

The simplest and most convenient way to get your posts seen by a large audience is provided by Facebook itself in the Boost Post function you see. Before you click on the button, we need to tell you, "STOP! Don't waste money on Boost Post in Facebook!"

For those just starting out advertising on Facebook, they often neglect the most important aspect of digital marketing; your target audience. The ad creative itself takes a secondary role to your targeted audience. This makes perfect sense as there's no point showing your ad to the 'wrong' people and hoping for the best! So, how does one go about getting the 'correct' audience?

Did you know that there is a 'hidden' option that enables you to invite people who have engaged with your content on Facebook to Like your Page? This tool is a MUST for small brands and businesses that want to get the most exposure they can get.

Ever wondered what your competitors are doing for their Facebook marketing campaign? Or perhaps you want to see what the top brands so that you can gleam some tips on your own? Good news for you, you can actually 'spy' on other Facebook Pages and it's all legal and above board, so you don't have to worry about getting into trouble. Ready to start spying?

You can disable Autoplay Facebook videos complete to save your data while checking Facebook on Android or iPhone. In addition to this data loss, these videos will be annoying for them where the device suddenly starts playing the video with sound while scrolling down through the page. For such users, Facebook has given an option to disable Video Autoplay either completely or muted videos.

Recognizing group members who are valuable contributors is important, and badges are one way to do that. When you activate this feature (available for groups with 50+ members), badges appear next to the members’ names when they post in your group, highlighting the contributions they’ve made.

Social media is without a doubt an essential component of a successful digital marketing strategy. It’s one of the best mediums to boost your brand’s awareness and reputation online — where first impressions are made.

The purpose of having a content calendar is to make sure your content team stays organized and on top of your publishing schedule. Some specific benefits include:

The rise of social media has opened channels for deeper conversations between businesses and customers, and this has meant that businesses need to not only create authentic content for those platforms

Many brands tend not to reply to any review, regardless of its sentiment, and they're missing out. Every review is an opportunity to learn about how you conduct your business, who your audience is, and offers the chance to build long-term relationships with customers, whether their comments were full of praise or not so kind.