The first thing you need to be aware of when assigning Roles to your Business Page is this - Page Admins can reassign roles. It is the most powerful in the hierarchy of page roles. This means you have to consider carefully before assigning a person as a Page Admin. If somewhere along the line, you have a falling out with this person, they can cause you a lot of trouble if they decide to reassign the page roles.

Only give Admin access when it is absolutely necessary or you know you can trust this person to be responsible.

Our recommendation is to assign anyone helping you with your Page as an Editor. An Editor can help you with your day-to-day activities on your Page and as a Page owner, you can easily remove Editors once they are done or no longer with your company.

The next role is a Moderator and this role suits an employee or volunteer that helps to answer customer questions or respond to comments on the Page. Moderators won't be able to edit the Page nor create new posts.

If you have someone help you run advertisements on your Page, the Advertiser role will be the optimal one as they will be able to run ads and view insights without interacting as your Page.

The final role is an Analyst and it's normally assigned to employees that deal with content strategy or planning and they can gain insight into what kind of content works best for your Page.

However, if you have more than one Page and run ads through agencies or have upwards of 10 people working on your Page, then setting up a Facebook Business Manager would be better instead of managing it all on your Page.

Like any thing in life, Facebook Page Roles are great to have but it's up to you to fully utilise and manage it. Most owners make the mistake of forgetting to remove Page roles after an employee leaves and in most cases, it's nothing too serious except if that is a disgruntled employee, he or she can cause you considerable damage by posting as your Page. Just ensure you do your housekeeping promptly and avoid having too many people if you can so that it's easier to manage.

Now that you know what the different roles are and what they can do, it's time to ramp up your Page content and engagement. After all, you are on a social network, so get your message out to the world!