FB Mastery

Creating your own saved audience is the first thing you should do BEFORE running any ad campaign. A saved audience enables you to target specific audiences based on their demographics, interests and more.

If you have been advertising on Facebook for a while for your real estate business, you would have come to realisation that Boosted Posts are not very effective in bringing you the leads you want.

The real estate business has moved online, whether you are ready or not. It is no longer just about selling houses and properties. It's about building trust with your clients and making them feel that you are the person that can help them find the perfect property for their needs.

The simplest and most convenient way to get your posts seen by a large audience is provided by Facebook itself in the Boost Post function you see. Before you click on the button, we need to tell you, "STOP! Don't waste money on Boost Post in Facebook!"

For those just starting out advertising on Facebook, they often neglect the most important aspect of digital marketing; your target audience. The ad creative itself takes a secondary role to your targeted audience. This makes perfect sense as there's no point showing your ad to the 'wrong' people and hoping for the best! So, how does one go about getting the 'correct' audience?

A lot of advertisers don't realise that Dark Posts or Unpublished Posts can be created and the flexibility that Dark Posts presents. Let's take a closer look at how you can create a Dark Post.

You can create so many types of ads that it’s hard to keep up with them all, and you can even reach people off of Facebook altogether. This can be a great thing, but it can also be overwhelming.