FB Mastery

Today we’re launching Reels on Facebook for iOS and Android in the US. We’re bringing short form, entertaining video experiences and tools that have inspired creators on Instagram to more creators and audiences on the Facebook app.

We want Instagram and Facebook to serve as a home base for creators to tell their story, grow and make a living. Whether they are just starting out or are further along in building their business – we want to support creators and give them ways to accomplish their goals.

People are relying on Messenger more than ever to stay connected with friends and family. We’ve been focused on creating experiences that help people feel together — even when they’re apart. Today, we’re excited to share a roundup of new features and recent updates that help you better express yourself, find what you need and stay connected.

Audience Insights will no longer be available starting July 1, 2021. Instead, we recommend people use Facebook Business Suite Insights, which is a tool that allows you to access your audience insights across Facebook and Instagram. In addition to audience data, you will also be able to view trends and metrics on the performance of your Facebook Page and Instagram business profile.

Seems like 'another day, another change' over at Facebook. The latest change (not the last, we believe) for Business Pages will be the removal of the 'Our Story' section. Some page owners are beginning to see the following notification where the 'Our Story' section will be removed from the Page.

Facebook has announced an expansion of its Rights Manager tool, which will now automatically detect image copyright violations for claimed content across both Facebook and Instagram. How does it work?

During the COVID-19 pandemic, the shift to online shopping has rapidly accelerated, with an estimated 85% of people worldwide now shopping online. Facebook wants to make shopping easier for people and empower anyone, from an entrepreneur to the largest brand, to use their apps to connect with customers and grow their business. That’s why they’re creating new ways for people to shop on their apps and providing tools to help businesses sell online.

Starting today, we’re rolling out a new way to raise money on Instagram for a personal cause, like yourself, your small business, a friend or a cause that’s important to you. You can already raise money for personal causes on Facebook and we’re excited to bring this tool to Instagram.

Brazil is the first country to get WhatsApp's digital payment service in the world. Users will be able to send money securely without leaving the app, paving the way for over 10 million small and micro businesses to accept payments instantly.

Back in February, Facebook launched their Creator Studio app for mobile and it was great for creators on the go except for one issue. You couldn't create a new post from the app! You could create a new post from your Facebook Page and schedule them before you could move it around in the Creator Studio app which was really annoying.