FB Mastery

The European Union’s top court says website owners could face legal risk over Facebook’s ubiquitous “Like” buttons. The Court of Justice of the European Union ruled today that site owners could be held liable for transmitting data to Facebook without users’ consent — which appears to be exactly what happens when users visit a site with a Like button, whether or not they click it.

After announcing a News Feed algorithm update earlier this month, which focused on boosting content from the people you care most about, and reducing the reach of clickbait, Facebook has now issued an amendment to that update to also add in new ranking signals for content from the Pages and Groups that people are most interested in.

After announcing a News Feed algorithm update earlier this month, which focused on boosting content from the people you care most about, and reducing the reach of clickbait, Facebook has now issued an amendment to that update to also add in new ranking signals for content from the Pages and Groups that people are most interested in.

Facebook unveiled plans Tuesday for a new global cryptocurrency called Libra, pledging to deliver a stable virtual money that lives on smartphones and could bring over a billion “unbanked” people into the financial system.

The only constant in Facebook marketing is change, and this week, The Social Network has outlined a new business Page update which will see the removal of certain Page information sections, with prompts urging Page admins to integrate those fields into other sections.

Among the many things Facebook announced on day 1 of its F8 Developer Conference this week, the company also announced that Messenger is coming to desktop, on both MacOS and Windows as a standalone app.

Mark Zuckerberg opened the two-day event with a keynote on how Facebook is building a more privacy-focused social platform — giving people spaces where they can express themselves freely and feel connected to the people and communities that matter most.

The second day of F8 focused on the long-term investments we’re making in AI and AR/VR. In the opening keynote, Chief Technology Officer Mike Schroepfer talked about the AI tools we’re using to address a range of challenges across our products — and why he’s optimistic about what comes next.

Facebook built Dating to be privacy-safe, hoping to avoid the awkwardness of friends or family checking out your romance profile. But now Facebook has found a way to let you silently express your affection for a friend without them knowing unless they reciprocate.

Facebook’s founder Mark Zuckerberg gave a keynote presentation at the F8 Conference where he revealed that Facebook-owned WhatsApp is moving toward hosting web shops where customers can browse a store’s products and make purchases. This may represent a way to move beyond the advertising model by becoming an eCommerce platform.