Audience Insights will no longer be available starting July 1, 2021. Instead, we recommend people use Facebook Business Suite Insights, which is a tool that allows you to access your audience insights across Facebook and Instagram. In addition to audience data, you will also be able to view trends and metrics on the performance of your Facebook Page and Instagram business profile.
The audience insights you will be able to view in Business Suite Insights include:
- Page Likes (Facebook only)
- Followers (Instagram only)
- Age
- Gender
- Top Cities and Countries
- Location
- Interests
In addition to viewing your audience insights, you’ll be able to filter and save audiences to use in Ads Manager. You’ll also want to make sure you’re logged in to your business account before accessing Business Suite.