FB Mastery

Kicking off 2018 with a reach-rocking algorithm shift, the social giant is now throwing some business owners for a loop with some recent changes to their Pages platform.

You can create so many types of ads that it’s hard to keep up with them all, and you can even reach people off of Facebook altogether. This can be a great thing, but it can also be overwhelming.

Many people who use Facebook for business don’t use Facebook Business Manager or even know what it is. They simply set up a Page for their business and use their personal account to manage it.

Facebook Business Manager takes a lot of the headache out of managing multiple pages, and can help protect your company's data if you know the tricks.

Business Manager allows advertisers to manage their marketing efforts in one place and share access to assets across their team, partner agencies and vendors. What can you do with this tool?

One of the more interesting aspects of Facebook is the ability to create and join groups. There are groups for everything on the social network, including groups for dating, groups to sell stuff, groups for mothers, and more besides. The thing is, in addition to the open groups, there are closed and secret Facebook groups too.

Facebook Pages is a wonderful tool for businesses to reach out to their customers. However, with the sheer number of FB Pages that are online, how can you ensure that your FB Page is optimised to stand out from the rest?

Facebook Live is a live video streaming feature on Facebook that allows you to broadcast a live video out to your audience through your company page or personal profile.

Facebook's Messenger is a really powerful tool that you should capitalise on especially if you have a business website as you can embed the entire chatbot and enable live chat.

It is no secret Facebook has made many changes over the past few months to eliminate low-quality content from its News Feed. At first, the changes were directly related to eliminating content that could be seen as “Clickbait.”