What's the fuss with Facebook Live? Seems like everyone is jumping on the bandwagon these days. But do you know why? FB Live gets 6 times more engagement than regular video posts, that's why! Imagine the organic engagement and traffic you would be able to generate with a well planned Live video.
Did you know that FB Live gets
6 times more engagement than regular video posts? Leverage on Live to drive traffic and engagement today. More than anything else, getting started on FB Live is very easy. All you need is a mobile device and you're good to go!
There are a few things you need to consider beforehand though. Here are some handy tips before you begin:
- Ensure you are in a quiet environment with adequate lighting so that your viewers can hear and see you clearly.
- Ensure your mobile phone is fully charged or have a power bank within easy reach so that you don't get cut off halfway into your Live session.
- Have a stable holder or tripod for your mobile phone. You don't want to be holding it with one hand and moving it about, giving your viewers a headache.
- Ensure you have pre-prepared your materials beforehand so that you don't fumble in front of your viewers. Remember you are representing your brand or business so image is very important.
- It's best to have a back-up device in case your mobile phone fails you before or during your Live session.
- Don't forget to promote your Live session to your fans and get the word out.
- Promote it so that you can build anticipation and awareness among your fans.
- Turn off your mobile phone's notifications and set it to silent mode. You wouldn't want to be interrupted mid-way by a phone call, do you?
Here's a step-by-step tutorial
- Launch your Facebook Pages Manager app.
You can download it here:
Android Google Play Store | Apple App Store
- Locate your Business Page and tap on Post.
- On the Create Post page, locate and tap Go Live. Don't worry, you won't go live straightaway yet.
- At this stage, you should enter a description on what your Live video is all about. Remember that it doesn't have to be very long but make it a compelling reason why your users should catch your Live video.
- Use the Location Tag if you are checking in to a particular location and tap the face icon to add how you are feeling, if appropriate.
- Once you've got everything ready, tap the Start Live Video button and you'll be broadcasting Live!
Of course, once you go Live, don't forget to say "Hi" to all your fans and interact with them. Have fun!