FB Mastery

Did you know that there is a 'hidden' option that enables you to invite people who have engaged with your content on Facebook to Like your Page? This tool is a MUST for small brands and businesses that want to get the most exposure they can get.

Ever wondered what your competitors are doing for their Facebook marketing campaign? Or perhaps you want to see what the top brands so that you can gleam some tips on your own? Good news for you, you can actually 'spy' on other Facebook Pages and it's all legal and above board, so you don't have to worry about getting into trouble. Ready to start spying?

You can disable Autoplay Facebook videos complete to save your data while checking Facebook on Android or iPhone. In addition to this data loss, these videos will be annoying for them where the device suddenly starts playing the video with sound while scrolling down through the page. For such users, Facebook has given an option to disable Video Autoplay either completely or muted videos.

Do you know that the Activity Log shows everything that happens on your Page from the time you started it? You can see all the Photos, Comments, Posts by Others, Spam, and more listed chronologically.

In the course of your Business Page management, you may come across fake Business Pages that are imitating your page and that could hurt your business in the long run. So what can you do?

Did you know you can actually give your users an option to enjoy special Offers specially through Facebook? It's a great way to drive traffic to your retail store while increasing interest in your Facebook Page.

Hashtags (#) on Facebook are greatly under utilised because most users don't really know or care about it. Here's a guide on how to use hashtags effectively and stand out from the others.

If you have a Business Page, getting verified will help you appear higher in user searches. Business Pages that are verified will have a blue tick at the corner of their Profile Photo.

For Business Pages, it is best practice to upload your business logo as a Profile Picture so that your customers can relate to your brand. The Profile You should also upload a high resolution image so that your logo doesn't appear pixelated or blur.

Did you know you can actually customise how your Business Page looks like instead of using Facebook's default template? You can also customise which tabs appear and their sequence. It's easy to do and it's a great way to show what's important to your audience.