FB Mastery

If you are running ads or have multiple users accessing your Business Page, it is highly recommended you turn on two-factor authentication for your users to access Business Manager when they are trying to access it from a new computer or mobile phone.

Social media is without a doubt an essential component of a successful digital marketing strategy. It’s one of the best mediums to boost your brand’s awareness and reputation online — where first impressions are made.

The purpose of having a content calendar is to make sure your content team stays organized and on top of your publishing schedule. Some specific benefits include:

The rise of social media has opened channels for deeper conversations between businesses and customers, and this has meant that businesses need to not only create authentic content for those platforms

Many brands tend not to reply to any review, regardless of its sentiment, and they're missing out. Every review is an opportunity to learn about how you conduct your business, who your audience is, and offers the chance to build long-term relationships with customers, whether their comments were full of praise or not so kind.

Creative Hub is a platform designed for businesses to collaborate on ad mockups and learn and be inspired by what's creatively possible. You don't need any design skills or experience of Facebook advertising.

If you are running a business, sometimes you simply can't run all aspects by yourself and need assistance in creating ads and running campaigns. Facebook understands this and has given all business pages the ability to add other people to your page, whether they are your employees or members from other marketing agencies.

The Facebook pixel provides important information you can use to create better Facebook ads, and better target your ads. Facebook tracking pixel data helps ensure your ads are seen by the people who are most likely to take your desired action.

It can be real challenging to keep up with the changes in Facebook Ads Manager as it changes constantly and dynamically. For the beginner, this can be particularly stressful as things seem to be in a constant state of flux. However, there is a way to keep tab of all these changes in FB Ads Manager or Business Manager.

Many people who use Facebook for business don’t use Facebook Business Manager or even know what it is. They simply set up a Page for their business and use their personal account to manage it.