Number of active advertisers on Facebook 2016-2018



This statistic presents the number of monthly active advertisers on Facebook from the first quarter of 2016 to the first quarter of 2018. In the most recently reported period, the social network announced that six million active advertisers were using the platform to promote their products and services.

Facebook ad targeting options provide a wealth of capabilities for businesses and marketers to hone in on the ideal user persona for their campaign goals. From demographic targeting, interest targeting, behavioral and more, there are an infinite number of possibilities for showing your message in front of the ideal audience. With all of those possibilities comes a cost, and that is knowing or understanding ALL of the different Facebook ad targeting options out there when you begin your campaign.

We hope you find this useful for your next Facebook Ads campaign planning session!