3 Simple Ways to Stand Out for Insurance Agents

FBook Mastery - 3 Simple Ways to Stand Out for Insurance Agents
If you’re in the insurance business as an agent, Facebook is one of the most effective and affordable platform you can utilise to reach out to a large targeted audience base. You’ve seen your peers doing it one way or the other, so why not jump on the bandwagon like everyone else since practically everyone, especially your potential clients are already on Facebook? However, you will need to learn how to “stand out” to effectively generate leads for your business. Most people struggle to get engagement (reactions, comments, shares), let alone receive any leads.

While there is no magic formula to ensure success, there are a few things that we need to do correctly to see any results. Before we get to the 3 tips, the most important thing to keep in mind when you’re selling insurance products on Facebook is to keep it simple. You’re not going to close the sale on the first try, so there is no need to give all the details at once. What you want to do is to pique their interest by introducing the topic to start a conversation.

Fbook Mastery - make money on FBTip 1 – Plan Your Posts

You need to know that your potential customers don’t know what you know. Their knowledge of insurance is limited and that’s alright because that is where you come in. Instead of posting your product directly, you should plan you posts to target who is most suitable for the product. For example, if your plan does not require medical examination, or a fixed yearly premium up to a certain age, you can create a post with those 2 main selling points. You don’t need to put in all the complicated riders and scenarios. Essentially, each product can have different posts targeted at different segments of your audience. Make it easy to understand and you’ve won half the battle. If they are interested to know more, then make sure you Call-To-Action (CLICK HERE to see how to set up your CTA) buttons have been set up properly.
Want to know how to set up your Business Page? Click here.
You should also use your Facebook Business Page to share short information about insurance to let people feel they are learning something new and useful. Just 1 interesting fact that people may share with their friends and family. You are essentially building your ‘brand’ so that they will remember you if they are looking for insurance products in the future. Needless to say, you should also always check your spelling before posting. People must have the confidence in your professionalism before they can trust you.

Tip 2- Allocate Budget for Ads

While it is not a pre-requisite for Facebook Pages, there is no denying the fact that organic reach (free) is too low to make an impact, unless your Post goes viral. But here’s a reality check, how many of your posts do you really expect to go viral? The best way to increase your reach is to set aside an ad budget every month. Don’t worry, it’s not going to cost you an arm and a leg, in fact you can start off as low as $5 a day and you don’t need to run ads all the time. Just when you want to increase your reach. Running ads with the correct target will get your message in front of many more eyeballs and they may convert to be your fans or followers if they like what you have posted. You should also start building up your Custom Audience so that when you really need to run campaigns, your audience will be ready. Don’t rely on the Boost Post button but take some time to learn how Ads Manager works so that you will have an advantage over your competitors.

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Tip 3 – Utilise Messenger/WhatsApp

You will notice that people prefer to contact you via Messenger or WhatsApp rather than calling you outright. Perhaps people find it harder to reject someone on the phone, but whatever the case is, you should always respond to their enquiries in a timely manner. Make use of Saved Replies and set up your Messenger properly so that potential clients don’t feel like they are not attended to. Social media users have short patience and expect a business to respond immediately, so you have to check your inbox constantly. If it ever gets overwhelming, you can always subscribe to third-party apps that can help you manage you inbox.

So, there you have it. Three seemingly simple tips that can help you stand out from the competition but it works because so many insurance agents out there don’t do it. To stand out, you need to do what no one else is doing.